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On almost every sugar baby and sugar daddy website the words "pamper" and "spoil" are everywhere, emphasizing the transactional nature of the relationship.

Since launching Dattch in 2013, Exton learned that people often went on the app simply looking for friends and kindred spirits.“The biggest things we found were that the need for women to meet each other extended way beyond dating—relationships, to meet and talk with other queer women,” says Exton.

If girls go to bars or see someone in another group, that’s what the news feed section resembles: having a good conversation and seeing which individuals want to privately message, says Exton.

The titans of online dating, Tinder and Ok Cupid, have an edge over new dating platforms with sheer user population, but the woes of women seeking women on those traditional dating platforms are also well documented.

“Dating was not necessarily a core problem for Dattch, but anything beyond dating we were unable to address in a platform that was not designed for that at all.”Providing space to chat makes Her mirror how women go out in real life, says Exton.